Who is JRDR

Jon Kenton is founder and principal consultant for JRDR Marketing. Jon has extensive experience in technology markets, although his belief and practice in the fundamentals of marketing and business apply across all industries, products and services.

Jon’s experience encompasses the breadth of both the analytical and practical aspects of managing and marketing a successful business. His approach covers, planning and development of business and market strategies – marketing and operational plans through to execution, implementation and action. Jon’s practical methodology breaks this down to: What should I do? – How do I do it? – Do It!!

Jon’s philosophy addresses marketing as a core business discipline, while recognizing it is certainly also an art and a science which needs to be molded and adapted to suit the specific requirements of the company, situation and markets involved.

Formerly with Motorola, as strategic marketing manager, Jon is a 20+ year veteran of the computing and communications industries. He has a broad and unique skill set that combines a technical background with business know-how. Jon has worked directly for small and medium sized businesses as well as major corporations in both N. America and Europe. He holds degrees in Electronic Engineering, Business and Marketing. Originally from London,England he is now a resident of Phoenix Arizona.

Derinda Ehrlich is associate principal consultant for JRDR Marketing with a focus on business process, organizational development and project management. Derinda has more than 20 years of experience in various aspects of the high technology industry. Her leadership experience spans the global business value chain from strategy development, new product introduction, marketing and operations on through to Supply Chain and implementation.

Much of her career has been in leading programs for large-scale business change and the implementation of new or improved processes. Through this, she has developed approaches to apply formal and rigorous methods such as Project Management, Six Sigma and LEAN. She was early to apply these techniques not only in the realm of manufacturing, design and engineering but also to "softer" areas such as organizational design, change implementations and front-end business processes.

Derinda holds an electrical engineering degree from Purdue University and an MBA from the Kellogg Graduate School of Management at Northwestern University. She is certified by the Association for Operations Management (APICS) in Production and Inventory Management (CPIM), Through Villanova University she earned a Six Sigma Black Belt and has completed and conducted training based on the Project Management Institute body of knowledge.

Dan Greening is an associate consultant for JRDR Marketing specializing in business training and education programs. His experience spans a thirty-year career. He acquired his foundational expertise in instructional design and development and is a core believer in “fundamentals.” After forming a strong instructional knowledge base, Dan focused on the strategic positioning and business aspects for Professional Services products. As Director of Worldwide Technical Training and Technical Publications for Motorola, Dan developed and managed professional services programs for training and education that proved highly successful and profitable, resulting in a multi-million dollar revenue base.

Dan received his CRI (Criterion Reference Instruction) certification in 1982. These same processes earned his global-based training organization “Outstanding Strengths and Best Practices” recognition in ISO9001 and TL9000 worldwide audits. Dan has demonstrated strengths in training methodologies, analysis, design, development and assessment. His experience spans global, multicultural and diversified workforce implementations.

In his consulting activities, delivering customized training solutions, he has worked with the world’s leading communications, computer and electronic companies. In all aspects of training development and implementation, Dan delivers the highest level of quality training solutions. One of his greatest understandings is the importance of continually gaining knowledge and delivering complete excellence specific to each individual customer.